Megan A. Malone
Founder and COO, Vici
www.vicimediainc.com
RESUME
Professional ​
info​​
​I'm a digital innovator, strategist (and enthusiast). I've lead talented operations teams to manage recording-breaking revenue figures with an average of 40% sales growth and managed client campaigns that were both local as well as $1.5 million in size. The innovations team produces between 4-5 new digital products or enhancements a year. We have 99% fulfillment rate on campaigns with 70% renewal rate.
Skills
Sales Management & Training
Digital Marketing Strategy
Media Buying
Inbound Marketing
Public Speaking
Google Analytics
Work​
experience​
Founder and COO- Vici
​March 2014 - Present
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August 2020 received certificate of course completion from Yale University for the Science of Well-Being
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2019-2020 Winner of Philadelphia Business Journal’s Best Places To Work
2019-2020 Deloitte Fast 500 Technology Winner
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Angel Investor- Arizona Tech Investors
November 2020 - Present
Arizona Tech Investors (ATI) was founded in 2007 by Arizona-based investors committed to supporting the capital needs of early stage, high growth technology driven companies within Arizona and neighboring states.
Digital Director- Summit Media Corp
​May 2013 - March 2014
Responsible for the vision, implementation, and execution of Summit Media's digital strategies. Works closely with sales staff and sales management to create client solutions with our digital assets.
Editor-In-Chief- Louisville Edge
April 2012- March 2014
Launched inbound marketing blog to foster warm leads for our sales team. Created blog, email marketing drips, and manage writers. Spoke on CSS and Hubspot panel in 2012 for an Inbound Marketing forum in Atlanta.
Digital Director- Cox Media Group
September 2012 - May 2013
Responsible for the vision, implementation, and execution of CMG Louisville's digital strategies. Works closely with sales staff and sales management to create client solutions with our digital assets.
Won the American Advertising Federation (AAF) of Louisville "Hot 10 Under 30" award. AAF Louisville has recognized ten of the most promising young professionals of 2012 in Louisville. The AAF Louisville Hot 10 recognized the "best of the best" in advertising, public relations, creative design, media, printing, and other marketing-related businesses in the area.
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June 2020 Won The AAF Louisville's Hot 10 under 30 from the American Advertising Association. AAF Louisville has recognized ten of the most promising young professionals of 2012 in Louisville. The AAF Louisville Hot 10 recognized the "best of the best" in advertising, public relations, creative design, media, printing, and other marketing-related businesses in the area.
Director of Client Services- Cox Media Group
September 2010 - September 2012
Researched for sales team new business categories, opportunities and new prospects. Turned target accounts into key accounts. Made developmental sales calls with sellers. Facilitated Marketing Strategy Models and Brainstorming Sessions for clients. Managed Customer Services Initiatives (including events, quarterly newsletters, ticketing opportunities, etc).
Marketing Director- Improv Comedy Club
September 2009- August 2010
Managed marketing plan and placed buys in radio, television, and print advertising for Improv Comedy Club. Acted as a liaison between guests and the Improv Comedy Club to build customized entertainment packages for corporate events, entertainments nights, conventions, and banquets. Wrote on-air radio scripts for each comedian and promotion. Developed strategies to achieve higher number of ticket, drink and food sales. Defined Improv marketing segments for comedians and created promotions to capture the targeted demographic. Connected with key nonprofit groups in Louisville to host fundraisers, as well as ingrain the Improv in the local Louisville community.
Promotions Director- 99.5 WJBR FM
July 2008- July 2009
Worked for Beasley Broadcast on the promotion and marketing of an Adult Contemporary station 99.5 FM WJBR. Managed team of part-timers, marketing budget, and promoted station events.
Event Operations- Philadelphia Eagles
March 2005- December 2007
Worked full-time for the National Football League's Philadelphia Eagles. Managed Event and Concierge Staff of 600 people. Coordinated all necessary administrative activities required to manage a large part-time staff including: interviewing, hiring, training, background checks, uniform inventory and distribution, issuing employee credentials, scheduling, time keeping and payroll processing. Also worked closely with the Event Manager to coordinate staffing for special events year round.
Received certificate for completion of Disney Institutes "People Management Course" in 2007.
Training
Certificate in the Science Of Well-Being, Yale University/Coursera
August 2020.
Completed Radio Advertising Bureau (RAB) seminar "Rising Through the Ranks", a course for women in radio management.
Certified Marketing Strategy Model facilitator from Center For Sales Strategy.
Certified Business Brainstorming facilitator from Center For Sales Strategy.
Received certificate for completing Disney Institute's "People Management" course in 2007.
Education
Elon University Bachelor of Arts in Communication
​2001 -2005
Earned Bachelor of Arts with a concentration in Corporate Communications and a minor in Creative Writing. I graduated Magna Cum Laude, was a member of Lambda Pi Eta, a Communications Honors Society, as well as Phi Eta Sigma, a National Scholastic Honors Society.